This privacy policy explains how Hefei NikuoKao Toys Co., Ltd. collects, uses, stores and protects personal information when you visit our website, contact our studio or purchase our products. The services described on this site are developed and operated by the developer PuzzleCraft, which is the brand and engineering studio of our company, so this policy covers every channel where PuzzleCraft meets you. We have written this policy in plain language so that anyone can understand what happens to their information, and we keep it under regular review as our products and services evolve. Please read this policy together with our terms of service, which govern your use of the website.
1. Overview and Scope
This policy applies to the website at https://www.puzzlecraft.hair, to our contact and enquiry forms, to our email and telephone communications, and to the products and design services we provide under the PuzzleCraft brand. The website is operated by Hefei NikuoKao Toys Co., Ltd., a toy design and manufacturing company with its studio at Room 501, Tower A, Hailong Building, No. 88 Suixi East Road, Yaohai District, Hefei - 230000, China (CN).
When we use the words we, us or our in this policy, we mean Hefei NikuoKao Toys Co., Ltd. and any of its staff who handle your information. When we use the word you, we mean any person who visits the website, sends us a message, places an order or uses our products and services in any way.
We treat personal information with respect. That means we collect only what we need, we use it only for the purposes you expect, and we do not sell it to anyone. This policy tells you exactly what we collect, why we collect it, who we share it with and what rights you have over your own data.
2. Information We Collect
The information we collect falls into two broad groups. The first group is information you give us directly, such as your name, email address, telephone number, company name, shipping address and the details of your project or order when you fill in a form, place an order or write to us. The second group is information collected automatically, such as your internet protocol address, browser type, operating system, device information, pages viewed, time spent on the site and referring web address.
We collect automatic information so that the website works correctly, loads quickly and gives us a general picture of how visitors use our content. This automatic information usually does not identify you personally, and we use it mainly to keep the site reliable and to understand which pages are useful to our audience.
We do not collect more information than is needed for the purposes described in this policy. If a field in a form is optional, we say so, and you can leave it empty without any effect on how we reply to you. We also review our collection practices on a regular basis and remove anything that no longer earns its place.
3. How We Collect Information
We collect information directly when you send a message through the contact form, call our telephone number, email our studio, request a quote, place an order or submit any other enquiry. Every time you contact us, the details you choose to give become part of our conversation, and we treat that conversation as confidential between you and our team.
We collect information automatically through server logs and similar technical records that are created whenever a browser loads a page on our website. These records help us find faults, prevent abuse and measure the general health of the site. They are kept for a limited time and are not combined with your contact details.
We may also collect information during business conversations, project briefs, design reviews and factory visits, always with your knowledge and consent. We never buy personal data from third parties, and we never ask for sensitive information such as health records, financial passwords or identity documents unless it is genuinely required for a specific business task that you have asked us to perform.
4. How We Use Information
We use your information to answer enquiries, prepare quotes, manage orders, arrange production, coordinate delivery and provide customer support. If you tell us about a project, we use that description to design, prototype and manufacture the toys, puzzles and systems you ask us to create, and to keep you informed about progress at every stage.
We use your contact details to send updates, invoices and documents that relate directly to your work with us, and to follow up after delivery for feedback and quality purposes. We also use your information to meet our legal duties, such as keeping accurate accounting records and complying with product safety rules.
We may use aggregate statistics that do not identify you to improve the website, plan production and understand market demand. We do not use your personal information for marketing purposes unless you have agreed to receive our newsletter, and you can withdraw that agreement at any time by telling us. We will never sell your information to an advertiser or a list broker.
5. Legal Bases for Processing
Depending on where you live, we process personal information on one or more of the following legal grounds. We process information to perform a contract when you place an order or commission a design service, because the information is needed to deliver what we have agreed to deliver.
We process information to meet a legal obligation, for example to keep accurate accounting and tax records, to comply with product safety rules, to handle warranty claims and to cooperate with regulators when the law requires it.
We process information for legitimate business interests, such as protecting our website from fraud, maintaining security, improving our products and answering questions about products we have already sold. When we rely on this ground, we always balance our interests against your rights and freedoms, and we stop using the information if your rights outweigh our interest.
Where we rely on consent, we will ask for it clearly, explain what you are agreeing to and make it simple to change your mind later. Consent-based processing only continues for as long as you keep that consent active.
6. Sharing and Disclosure
We do not sell, rent or trade personal information to anyone, at any time, for any reason. We share information only with the limited set of service providers that help us run the business, including delivery and logistics partners who ship products to you, payment processors who handle your payment, software and hosting providers who keep the website running, and material suppliers who need basic details to produce your order.
We share only the minimum information each provider needs to do its job, and our agreements require them to keep it confidential and secure. These providers may use your data only for the purpose we have contracted with them, and they may not build profiles of you or use your details for their own marketing.
We may disclose information if the law requires it, for example to respond to a court order, to protect the safety of any person or to defend our legal rights. If our company is involved in a merger, sale or restructuring, your information may be transferred to the new owner so that service can continue without interruption, and we will tell you about any such change through this policy.
7. Cookies and Similar Technologies
Our website uses a small number of cookies and similar technologies to make the site work correctly and to understand how it is used. A cookie is a small text file stored on your device by your browser, and it helps the site remember your preferences and measure basic performance.
We use essential cookies that are strictly necessary for the website to function, such as remembering whether you have seen a notice or keeping a secure session alive. We use minimal analytics cookies that give us anonymous statistics about page views and visitor numbers, and we use them only to improve the experience for everyone.
You can control cookies through your browser settings, and you can clear or block them at any time; the website will still work, although some preferences may reset. We do not use cookies to build advertising profiles, and we do not allow third parties to place advertising cookies on our pages.
8. Data Retention
We keep personal information only for as long as it is needed for the purposes described in this policy. Enquiry messages and quotes are retained for a reasonable period after the conversation so that we can answer follow up questions and keep accurate business records.
Order and invoice records are kept for the period required by tax and accounting law, which is typically several years from the date of the transaction. Project design files and manufacturing records are kept as long as they are needed to support warranties, replacements and future reorders of the same product.
When information is no longer needed, we delete it securely or make it anonymous so that it can no longer be linked to you. Our staff are trained to remove outdated files, and our storage systems are set up so that old data expires automatically rather than piling up forever.
9. International Data Transfers
Our company is based in China, and your information may be processed in China and in other countries where our service providers operate. Where we transfer personal information across borders, we take reasonable steps to ensure it receives a level of protection that is comparable to the requirements in your home country.
This may include using contractual safeguards, standard clauses or other approved mechanisms required by applicable law. We choose partners who are willing to commit to those safeguards in writing, and we review those agreements when they come up for renewal.
We tell you this so that you can make an informed decision before sharing your details with us. If you have questions about a specific transfer, you are welcome to contact us and we will explain the safeguards that apply to your situation.
10. Security of Your Information
We protect personal information with a combination of technical, administrative and physical safeguards. Our website is served over an encrypted connection, our studio systems require individual accounts and strong passwords, and access to personal data is limited to the people who need it to do their work.
We keep physical records in locked storage at our studio in the Yaohai District, and we destroy paper documents securely when they are no longer needed. Our computers are protected by up to date security software, and our team receives regular reminders about spotting suspicious messages and keeping accounts safe.
We review our security practices regularly and update them as new risks appear. No method of transmission or storage is completely secure, but we work hard to keep your information safe, and we will notify you promptly if we ever become aware of a data breach that affects you.
11. Your Privacy Rights
Depending on the law that applies to you, you may have the right to access the personal information we hold, to ask us to correct inaccurate details and to request deletion of your data in certain circumstances. These rights help you stay in control of the information you have shared with us.
You may also have the right to ask for a copy of your data in a portable format, to object to processing based on legitimate interests and to restrict how we use your information in specific situations. Where we process your data on the basis of consent, you may withdraw that consent at any time without affecting the lawfulness of processing that happened before withdrawal.
To exercise any of these rights, simply contact us using the details in the contact section of this policy. We will respond within the time limits set by law, and we will never penalise you for asking. If you are not happy with our answer, we will always point you toward the regulator or authority that can help you next.
12. Privacy for Children
We design toys for children, but this website and our business services are directed at adults who buy, commission or manage products on behalf of children and families. We do not knowingly collect personal information directly from children under the age of thirteen, and we do not ask children to register, create accounts or send messages.
If a child sends us an enquiry, we will use it only to answer the question and will not keep it longer than necessary. We also make sure our product illustrations, catalogues and packaging never invite a child to submit personal information to us.
If you believe a child has provided us with personal information without a parent or guardian knowing, please contact us and we will remove that information promptly. We encourage parents and guardians to supervise children whenever they use the internet, and we support any household rule that keeps screens and devices in safe hands.
13. Third Party Services and Links
Our website may contain links to other websites, such as social media pages, delivery trackers or industry resources, that are operated by other organisations. This policy does not apply to those websites, and we are not responsible for how they collect or use your information.
We include only links that we believe are safe and relevant, but you should always check the privacy policy of any website before you share your details with it. When you use our contact form or email us, third party software may help route and store the message so that we can read and reply to it; those providers are bound by confidentiality agreements with us.
We recommend that you review the policies of any external service you choose to use, and that you keep your own account passwords and device security up to date. Links on our site are provided for your convenience, and their presence does not mean we control or endorse their content.
14. Changes to This Policy
We may change this privacy policy from time to time to reflect new products, new laws or changes in how we operate. When we make a significant change, we will update the effective date at the top of this page and, where appropriate, draw your attention to it on our website or by email.
Continued use of the website after a change takes effect means that you accept the updated policy, so we encourage you to check this page from time to time. We keep a dated record of previous versions so that the history of our practices stays transparent.
Material changes to the way we handle personal information will always be explained in plain language, and you will never be surprised by a quiet change in how your data is treated. If a change is important enough, we will give you a clear heads up before it happens so you have time to decide what you want to do.
15. Contact Information
If you have any question, request or complaint about this policy or about how we handle your personal information, the quickest way to reach us is by email at reach@puzzlecraft.hair. You can also call our studio at +14843962306 during business hours, or write to us by post.
Our postal address is Hefei NikuoKao Toys Co., Ltd., Room 501, Tower A, Hailong Building, No. 88 Suixi East Road, Yaohai District, Hefei - 230000, China (CN). We treat every privacy request seriously, and a member of our team will reply as soon as possible and no later than the period required by law.
If you are not satisfied with our response, you may also contact the relevant data protection authority in your country or region. We will cooperate fully with any regulator that contacts us, and we will share whatever records are needed to resolve your concern fairly.
16. Effective Date
This privacy policy takes effect on 27 August 2026. It replaces and supersedes any earlier version of this policy that may have appeared on this website.
The current version applies to all personal information we hold at the time the policy takes effect, as well as to any information collected afterwards. Nothing in an earlier version continues to govern how we handle your data once this version is live.
We will keep a dated record of changes to this policy so that the history of our practices remains clear and transparent. If you have any doubt about which version applies to you, please contact us and we will be happy to confirm.